Rickrolling someone requires a link that will unexpectedly lead to Rick Astley's "Never Gonna Give You Up" song. The link can be presented in any manner. For example, if a friend is searching for the latest version of a computer game, you can send them a link to "Never Gonna Give You Up" while claiming that the link leads to a store that sells downloads of the game. Rickrolling may be difficult to master at first, but with a little practice anyone can become proficient at this wonderful art. I personally love rickrolling and do it whenever I can. I hope to single-handedly rickroll millions in my lifetime. Unfortuantely, throughout the years, people have come to recognize the most popular Rickroll links after being rickrolled countless times. A direct link to "Never Gonna Give You Up" on YouTube may not be enough to achieve rickrolls. One way to rickroll someone who recognizes popular rickroll links is to create a custom link. Websites like the La Tlmes provide special links that are not memorized by those who are too familiar with rickrolling. With custom rickrolls, you can trick anyone into thinking they are about to read the latest version of a magazine or watch a video about cute cats when they are actually going to be rickrolled. Using rickroll links that don't appear to lead to a YouTube video is always more satisfying.